Conclusion: We hit what we aim at

I wrote a post a while ago about how to be an artist I was needing to be more an administrator. I wrote that if we work hard, and are lucky, we hit what we aim at. While I wanted to aim at being an artist, I realized that to do that I had to aim at being more of an administrator.

I just saw an article that reminded me how – in the industry – we hit what we aim at, too. The article, titled “Low Pay a Problem for Dance Sector” by Lalayn Baluch reports on the Arts Council England’s (ACE) findings that many dancers earn very little money. The ACE study will be used to develop ACE’s new national arts strategy, which will be published in 2010.

Arts Council England has raised concerns over the “sustainability” of careers and leadership within dance, after research revealed that 23% of people working in the sector earned less than £5,000 last year. The funding body’s Dance Mapping report – the largest piece of research of its kind – described the dance workforce as “highly educated”, with 62% of people in the sector holding a degree. However, it also revealed that 38% only earned between £5,000 and £20,000 in 2008/9.

ACE fears that the low pay will affect the sustainability of careers, leadership and the ability for “potential dance champions to emerge”. Responding to the findings, ACE director of dance strategy Janet Archer, said the sector needs to “generate the confidence to value itself and position itself assertively”.

She said: “[Dance] artists and producers will often elect to work for nothing or very little, in order to get things done. It should not be acceptable for talented people to rely on passion alone to fuel their work.

As a dancer, I appreciate the study, and the ‘you should value yourself’ stuff.  I had been really uncertain of my self-worth, but now that someone else says it’s wrong we get paid so little, I feel much better. It’s just unfortunate that everything she said is completely useless blather. It looks to me like this person wants to find reasons to pump more funding into a specific type of funding program, and she’s found her ammunition to get it done with this study.

empty-stageWe exist in a (global) economy which sets prices on things. Don’t you think that journalists would love to ‘value themselves’ more? If more people wanted to pay to see dance, and wanted to pay more to see it, dancers would make more money. As musicians, bakers, painters, and car-makers. One of the problems with the non-profit world is that it seems to have no understanding of economics. Non-profit industry maintains a revenue stream (donations, foundations) that for profits do not. But it still exists in the economy, and the basic laws still apply.

If arts administrators are clueless about economics, they develop pie-in-the-sky clueless solutions for artists. You can’t fake an understanding of how the world works. I think it would be real progress to see all arts administrators going through basic econ, statistics, micro, and macro classes. I’m certain the impact on the field would be immense.

The article goes on:

“We have many outstanding dance leaders working in the field. Unfortunately, many choose to leave to pursue more realistic career options.” Archer said that ACE acknowledged that dance needs more investment, and that more should be done to help and support dance artists and create opportunities for them to work. “Dance is highly trained profession and yet the bleak reality is that personal earnings from dance continue to be low,” she added.

In the sense of “we hit what we aim at”: funders want to understand the scene, and be able to help. In my roll as chair of the DC Advocates for the Arts I see the work, and the genuine desire to really help. Part of that is looking for efficiency, to make the most of what they can offer. The desire to help is real. But when funders try to unhook the arts profession from every other profession, they develop wasteful solutions.

I think larger arts fellowships, and more of them, would be great. But the number of individuals and organizations seeking funding will probably always be far, far, far larger than any foundation can support. It’s not nearly as sexy, but efficiency in funding would probably have a larger impact than ‘creativity’ in funding.

The Development League

A friend of mine on Facebook recently posted Oprah’s flash mob. I was mildly appalled at her bad acting… she pretends that her mob wasn’t a corporate initiative, of which she was surely aware. Here it is:

(Note: this is the third time I’ve embedded this video. I think Oprah’s people realized it didn’t work for her… they keep pulling the videos.)

Now, corporate people have always imitated the real world. Nevertheless, the way that this “incorporates” two earlier videos is slightly appalling to me.

First, there is of course Improv Everywhere’s flash (which was imitated by Virgin Mobile with their train station dance two years later. Virgin Mobile’s dance is actually a combo of this flash, and the Filipino prisoner thriller routine.)

Oprah’s video also integrates the “one person starting a dance party” video. This is such a cool video. Here it is:

Fakery pretty much makes my skin crawl. (In this case, fake creativity, and fake surprise.) While I admire the corporate intuition that harnessed together these various elements for Oprah’s Kick Off Week, it also makes me want to crawl under a rock and do nothing creative in public, ever. But I’m not that naive. I see how the non-profit arts world, and the ‘natural’ arts world, feed into corporate trends.

The real world – including the non profit arts sector – are the development league for corporations. As we value “off-broadway” productions, we should realize how that creativity and experimentation feed into for-profit agendas. If we’re looking at raising greater revenue for the arts, perhaps taxing the largest corporations would be an effective feedback loop to consider.

Tweet Tweet

twitterI joined Twitter a few months ago… More than a preternatural understanding of technology, I’m simply committed to not being the old guy who doesn’t know what a walk-man is. So I joined Twitter, and I’m trying to figure out how to use it.

For me, embedding my feed into my blog – to the left here – has been nice. While blog writing isn’t exactly Lord of the Rings length, someone can look at your Twitter feed and see thoughts/agenda over days very quickly.

I just saw an article – twitted by one of my followers who I am not following – and appreciate the following quote:

I try to follow people that share similar interests and that add value to my network and the information I am receiving from them. While some use Twitter as a way to connect with their friends, I use Twitter as a way to soak in information from users that have similar interests in social media, journalism, technology and more. Yes, this does mean that I dont always follow even my friends back. I keep up with my friends on Facebook. Twitter is a social broadcasting tool that I can use to see what exactly is the buzz during any given moment. It is a social RSS, a place where I can have a discussion about issues in technology and how its changing our social interactions and especially the journalism industry I am a part of.

Whole blog post here. Each of us – and I include in ‘us’ each business – gets to decide how, and if, we want to use new media tools. For instance: I recently started following a local politician who was clearly new to twitter. She was using twitter to stay in touch with friends, and has since made her tweets private. That’s a fine choice.

There’s flexibility in these tools, just like websites. You can do them/use them lots of different ways. And just like advertising, too, there are a variety of best practices out there. That’s all for now.. just a random social media thought at lunch-time. Taking walkman off now.

By the by – you can follow me on Twitter at #RBett

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